Are you a business looking to raise your profile at one of the South East’s biggest and best attended events? If so, you’re invited to get in touch about sponsorship and advertising opportunities for the New Forest Show 2026 NOW!  

Taking place on 28, 29 and 30 July at the New Forest Showground, Brockenhurst, the show attracts more than 85,000 visitors each year and features over 500 traders and exhibitors across three days. The Show provides a unique opportunity for businesses to reach families, local residents, tourists, agricultural professionals and the wider business community. 

Why get involved? 

The New Forest Show wanted to ensure sponsorship packages were accessible to businesses and organisation of all sizes, so are offering them for as little as £350! Brands can connect with audiences through a huge range of partnership opportunities, spanning traditional sponsorship and advertising to high-impact visibility across the Showground and throughout the event’s communications.  

Sponsors also benefit from incredible networking opportunities throughout the Show. We provide a valuable platform to connect with fellow sponsors, exhibitors and key stakeholders, while also offering an ideal setting to entertain clients, and put your best foot forward as a business.  

But there’s more – new for 2026, the Show will introduce a 28sqm LED screen to the Main Ring East. The screen will showcase an engaging mixture of video advertising and live Show footage, creating an additional high-impact promotional opportunity for sponsors and traders. 

Amy Gladding, Advertising & Partnership Coordinator, summed up this fantastic opportunity perfectly: 

“Sponsoring the New Forest Show is a fantastic way to get your business in front of thousands of people. We offer flexible advertising and sponsorship packages that can be tailored to organisations of all sizes, from small independent businesses to large corporate companies.

“By partnering with us, businesses can increase brand awareness, engage directly with our audience and contribute to the continued success of the Show and its important educational work.” 

Sponsorship income plays a vital role in supporting the New Forest Agricultural Society‘s charitable and educational programmes. These include school initiatives, Mini Forest projects, hands-on workshops and activities that help connect young people with food, farming and the countryside, while promoting awareness of agriculture, forestry, horticulture, equestrianism and rural crafts. 

Local businesses continue to support the Show 

Darren Pestell, Independent Financial Adviser at Woodlands Financial Planning, said: 

“As a business rooted in the local community, sponsoring the New Forest Show allows us to support an event that celebrates everything that makes the New Forest special, while providing valuable opportunities to strengthen relationships with clients and connect with other local businesses.” 

http://www.newforestshow.co.uk/sponsorshipFor more information about sponsorship and advertising opportunities, contact Amy Gladding at amy@newforestshow.co.uk.