Sponsors

The New Forest and Hampshire County Show is one of the South’s largest and most prestigious summer events. Each year, over 85,000 visitors gather to celebrate the very best of British agriculture, equine excellence, and country living.

For our partners, the Show represents a powerful platform for brand exposure and meaningful engagement. Sponsorship places your business in front of a large, loyal, and diverse audience, while aligning your name with a high profile, respected event that has been part of the region’s heritage for over a century.

Through bespoke targeted branding and tailored publicity, your business can achieve exceptional visibility while demonstrating a genuine commitment to the local community.

Why Sponsor Us

85k
Visitors

3 Day Event

6 Royal Visits

34k
Social Media Followers

472k
Website Visitors

1.6m Social Media Reach

view 2026 sponsorship guide

Contact Amy Today

Packages from Just £350!

A strong entry-level option to get involved and build awareness.

Straightforward, effective brand exposure
Sponsor passes to enjoy the Show or host guests
Access to exclusive Sponsors’ areas for a premium experience
Class sponsorship with recognition in the Show guide
Opportunity to present prizes in the ring with your commentary

Ideal for businesses looking to enhance their visibility.

A popular choice for growing businesses
Includes all Bronze benefits
Logo and website featured on the Show website
Increased online presence and customer reach
Additional sponsor passes for clients or team members

Our main ring banner package, designed to maximise your presence.

Excellent for networking, brand recognition, and engagement
Includes all Silver benefits
1 x Main Ring banner space
High-impact exposure to a large audience throughout the day
Invitation to the Pre-Show Evening Reception

A premium, tailored partnership for maximum exposure.

Data capture opportunities and more…
Includes Gold benefits
Dedicated branded area within the Show
Further Main Ring branding opportunities
28sqm LED screen adverts during the Show
Show Guide adverts, Social media, and digital promotion

Don’t just take our word for it

Scott Bailey

“The New Forest Show is brilliantly organised and consistently delivers three excellent days every summer. We are very proud to support an event that reflects the character, heritage and vibrancy of the New Forest.”

LM Plumbing

“As First time sponsors, we were delighted with the entire experience. The Results looked fantastic and offered excellent visibility for our brand. We thoroughly enjoyed being part of the event”

Purbeck Ice Cream

“Being part of the New Forest Show truly feels like joining a family. They are easy to work with, always accommodating, and we’ve built a wonderful relationship that makes the whole experience a joy”

Heppenstalls

“Sponsoring the Cattle Area at the New Forest Show was a real highlight for us. It’s an iconic event that brings our community together, and we were proud to play a part in it. We’re already looking forward to being involved again next year.”