Celebrating Outstanding Contribution to the Visitor Economy

We are delighted to share that the New Forest & Hampshire County Show has been named the winner of the Balmer Lawn Hotel Award for Outstanding Contribution to the Visitor Economy at the 2025 Brilliance in Business Awards, hosted by the New Forest Business Partnership.

This award recognises organisations that deliver exceptional visitor experiences while making a positive contribution to the local economy, community and environment across the New Forest. We are incredibly proud to see the Show recognised for its role in promoting the New Forest and driving business to the local community.

A True Team Effort

Each year, the New Forest & Hampshire County Show brings together local businesses, producers, farmers, craftspeople and visitors to celebrate the heritage, culture and rural life of the New Forest. Winning this award reflects the hard work, passion and commitment of the entire team who bring the Show to life year after year. It is a true team effort, from planning and organisation to on-the-ground delivery during the event itself.

Thank You to Our Exhibitors, Sponsors and Visitors

We would like to say a huge thank you to everyone involved, including our exhibitors, sponsors, volunteers and visitors, whose ongoing support helps make the New Forest & Hampshire County Show such a valued and successful event.

See a video message of thanks from our chairman Aaron Lawford